Interviews

Moonsy – a Flexible B2B Offering for International Markets

Monday, 26 January, 2026 Food From Poland 47/2026
Export is one of the key directions of Moonsy’s brand development. We talk about current markets, the product portfolio, and new launches – including chocolate wafers and high-protein chips. Interview with Iwona Kruszyńska, Export Key Account Manager.
Export is one of the pillars of Moonsy’s growth. Which markets are currently the most important for you?

At present, we are focusing primarily on European markets. The Moonsy brand is very well received wherever customers are looking for high-quality products, modern design, and competitive pricing. This combination is now crucial in the FMCG segment, both in sweets and functional snacks.

One of our major strengths is logistical flexibility and the ability to tailor our offer to the specific needs of each market.

What does the current Moonsy product line look like from a B2B and export marketing perspective?

The Moonsy line is a coherent, well-developed collection that meets the needs of modern customers – both individual and business clients. We focus on contemporary design, timeless forms, and carefully selected color palettes that work well across different cultural markets.

In export communication, we emphasize not only design, but also the quality of raw materials, a controlled production process, and the possibility of adapting the offer to the requirements of specific markets. Moonsy is a brand that fits into global trends without following them blindly – we create products with a longer life cycle, stable sales performance, and predictability for B2B partners.

This year Moonsy is presenting new products. What particularly attracts the attention of trading partners?

This year, we are appearing at trade fairs with a new addition to our portfolio and, for the first time, presenting chocolate wafers – a classic that never goes out of style. It is a product with very strong market potential, both in retail and wholesale sales.

Thanks to their universal character and long shelf life, Moonsy chocolate wafers are perfectly suited for distribution on both domestic and export markets. A classic taste combined with the possibility of creating different variants – with cocoa, milk, nuts, or chocolate coating – allows us to tailor the offer to diverse consumer preferences.

What role do packaging and logistics play in the Moonsy wafer offer?

Packaging plays a key role in export. It has been designed to effectively protect the product and preserve its freshness and crispness throughout the entire logistics chain. Moonsy wafers are characterized by a long shelf life, which significantly facilitates sales planning, storage, and distribution on foreign markets.

This is an example of a product that combines tradition with modernity and remains one of the most popular confectionery products in many countries.

Moonsy is not only about classic sweets. What role do high-protein chips play in export?

High-protein chips are Moonsy’s response to the growing interest in functional snacks. The product is aimed at conscious, active consumers looking for an alternative to traditional chips. High protein content, a modern character, and an attractive form make this segment grow dynamically, especially in European markets.

From a B2B perspective, high-protein chips perfectly complement the chocolate wafer offer, enabling trading partners to build a diversified portfolio – from classic sweets to modern lifestyle snacks.

What is Moonsy’s approach to cooperation with export partners?

Moonsy offers a flexible approach to export cooperation. We provide various flavor options, weights, and packaging formats, allowing products to be adapted to local preferences and retail chain requirements. We are also open to private label projects and individual branding solutions.

Our goal is to build long-term relationships based on trust, consistent quality, and predictable commercial terms.





tagi: Moonsy , Eurowafel , food market , sales , trade , consumer , FMCG , wholesale , retail , food products , news , new products , food industry , retail chains , grocery stores , Poland , export ,