Private label products are no longer seen merely as lower-cost alternatives to branded goods and are increasingly shaping the direction of the FMCG market. Manufacturers agree that success in this segment today depends not only on scale and competitive pricing, but above all on quality, innovation, agility and the ability to build strong partnerships with retail chains. Read more »
The Makarony Polskie Group consistently implements its growth strategy, responding to changing market trends and the expectations of its business partners. Marcin Zieliński, Director of Sales and Development at Makarony Polskie, discusses the direction of the product portfolio, the importance of the health-promoting product segment, investments aimed at expanding operations, and the... Read more »
“Export is one of the key pillars of growth, but it works only when product quality and predictability are ensured” – an interview with Łukasz Lisowski, Gastronomy Expert, Fanex. Read more »
“Invest in technology, people and processes to be not just a supplier, but a true co-creator of private label success” – an interview with Martyna Olszewska, Export Director, “Pol-Hun” M. Bielska sp.j. Read more »
Year after year, the MOKATE Group proves that the combination of well-established family values with innovation, careful analysis of changing market trends and strategic planning carried out with chess-like precision is a way to international success. The strength of this Polish company — present in more than 73 countries around the world — continues to grow, finding recognition among both... Read more »
With exports accounting for over 30% of total production and a presence in over 100 markets, Mlekpol is today one of the key ambassadors of Polish dairy farming around the world. We talk to Małgorzata Cebelińska, Vice-President of the Management Board, Mlekpol, about what determines the Cooperative’s competitiveness on international markets, which products and brands are most popular, and... Read more »
Long-term brand value building, expansion into markets with high growth potential, and skilful response to changing consumer trends are key elements of FMCG manufacturers’ strategies today. Krzysztof Suchy, Director of International Markets at Colian, talks about the Colian Group’s priority areas for export development, trends shaping the confectionery category, the growing importance of... Read more »
Fanex operates in the HoReCa market as a family business with nearly 40 years of experience, developing its offer in response to the changing needs of the catering industry. Read more »
The year 2025 showed that Wielkopolski Indyk can operate effectively in conditions of market uncertainty, maintaining stability and the trust of its partners. We talk about exports, the advantages of the “from farm to fork” model, and the role of Halal certification in the company’s strategy with Marek Osuchowski, Sales and Marketing Director, Wielkopolski Indyk Sp. z o.o. Read more »
Export is one of the key directions of Moonsy’s brand development. We talk about current markets, the product portfolio, and new launches – including chocolate wafers and high-protein chips. Interview with Iwona Kruszyńska, Export Key Account Manager. Read more »
Aksam consistently develops its foreign sales, exporting its products to 40 countries on all continents. Łukasz Knapowski, Commercial Director at Aksam, talks about the key markets for the Beskidzkie and Soleo brands, adapting the offer to local consumer preferences, the role of Polish origin in building the export narrative, and the company’s strategic ambitions. Read more »
Five years on the Polish market have been for Vollmart a time of intensive learning, operational discipline, and the consistent development of a model based on simplicity and a permanently low-price strategy. Carlos Oliveira, CEO of Vollmart, talks about the path to profitability, the specifics of the modern hard discount model, the growing role of B2B customers, and plans for further expansion. Read more »
„Our direction is to further strengthen export activities, continuously improve processes and expand the portfolio with products that define their categories. We aim to increase market share where we already operate and enter new areas where we can make a real difference” - Interview with Michal Sawosz, Chief Commercial Officer. Read more »
In 2025, MAXPOL marks a remarkable milestone – 35 years of shaping the trade fair industry. We talk with Justyna Tchórzewska, Senior Marketing Manager at PPH MAXPOL, about building a strong position and reputation as a trusted leader in the global trade fair world. Read more »
Mlekpol, one of the leading dairy cooperatives in Central and Eastern Europe, supplies its products to more than 100 countries. Vice President Małgorzata Cebelińska outlines how the company is addressing key challenges including sustainability requirements, digitalization, and changes in export markets. Read more »
We talk with Paweł Majchrzak, COO and Management Board Member at Gibar, about how the company is strengthening its position in Poland as a distributor and importer of niche confectionery, while steadily expanding into savory snacks and beverages. Read more »
Founded in 1990, PPH Maxpol has grown from its first trade fair in Lviv to organizing international exhibitions across multiple continents. On the occasion of the company’s 35th anniversary, we speak with Małgorzata Ryttel, President of the Management Board, and Wojciech Ryttel, Vice-president of the Management Board, about the company’s history, challenges, and plans for the future. Read more »
An interview with Iwona Kruszyńska, responsible for coordinating exports and cooperation with international partners at Eurowafel. Read more »
– says Piotr Wieloch, Member of the Management Board, Director of Marketing and Exports at Partner Center. Today we take a closer look at Partner Center, one of Poland’s leading wine and spirits distributors. Read more »
With almost 40 years of family tradition, Fanex has become a trusted partner in the HoReCa sector in Poland and abroad. Known for its distinctive sauces, condiments, and openness to international cooperation, the company is focusing on innovation, sustainability, and exports to strengthen its position in Europe and expand into Asia and North America. Read more »
We talk to Paulina Małachowska, Brand Manager of Adalbert’s Tea, about the leaf’s journey from Sri Lankan plantations to cups in Poland, trends and changing consumer habits, as well as the brand’s challenges and development plans. Read more »
Poland is the largest poultry producer in the European Union and the world’s third-largest exporter, with over 2 million tons of poultry meat shipped abroad in 2024. In this interview Dariusz Goszczyński, President of the National Poultry Council – Chamber of Commerce, discusses the competitive advantages of Polish poultry, key export markets and how the industry addresses challenges. Read more »
For nearly 60 years, Wielkopolski Indyk has grown from a local family venture into one of Poland’s leading turkey producers. Marek Osuchowski, Director of Trade and Marketing, shares how tradition, quality, and innovation drive the brand’s international success. Read more »
SEKO has been one of Poland’s leading producers of fish and fish products for many years, combining the tradition of a family business with a modern approach to the market. The company is consistently developing its exports, expanding its portfolio, and investing in new technologies to meet the expectations of customers in Poland and around the world. SEKO Vice-president Joanna Szymczak talks... Read more »
The company, which skilfully combines family values with a strong international presence, is celebrating its 35th anniversary. We talk about the tremendous success of the brand initiated by the vision, courage and determination of Teresa Mokrysz with the Group' CEO, Adam Mokrysz, PhD, and the MOKATE Group General Director, Katarzyna Mokrysz, PhD. Read more »
MOKATE - the story of courage and determination of President Teresa Mokrysz Read more »
Interview with Małgorzata Ryttel, President of the Management Board of PPH Maxpol. Read more »
At the beginning of the 20th century, a small colonial shop in Cieszyn Silesia introduced local residents to the exotic tastes of coffee and tea. Today, the fourth generation of the Mokrysz family co-creates an international FMCG group that not only exports products to over 75 countries but also sets new trends in the industry. Read more »
Bogutti, a Polish confectionery company, proves that family values and international ambition can go hand in hand. Renowned for high-quality biscuits, wafer rolls, and fudge, Bogutti has gained recognition in over 50 markets by combining traditional recipes with modern trends like sustainability and health-focused products. We talk with Karol Pilaciński, Export Director at Bogutti. Read more »
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