Polish products combine scale with advanced technology and a high degree of operational flexibility. Foreign partners value us for the quality of our raw materials and our ability to quickly adapt to their requirements.
Paweł Majchrzak
Chief Operating Officer
Member of the Board
Gibar
Poland has a strong and varied confectionery market, with many products that can successfully reach consumers in international markets. Polish sweets combine good quality, traditional flavours and attractive product ideas, making them an interesting choice for foreign buyers. At Gibar, we focus on sweets produced in Poland, including popular Polish specialities such as chocolate-covered plums, delicate chocolate-coated foam sweets with a light, fluffy filling, as well as nuts and dried fruits covered in chocolate. These products combine familiar, traditional flavours with the quality and convenience expected by today’s consumers. We believe that Polish confectionery has great potential abroad. Consumers around the world are increasingly looking for new flavours and products with an authentic story, while still expecting high quality and attractive packing. Polish sweets can meet these expectations by combining local traditions with modern production and product development.
Piotr Kubiczek
Commercial Director
Fanex
Polish food products are gaining recognition worldwide because they combine high quality, reliability and the flexibility that international buyers increasingly expect. Today’s consumers are looking not only for trusted products, but also for exciting flavours, authenticity and innovation. In our view, this is one of the greatest strengths of Polish food manufacturers. At Fanex, we have been developing sauces and foodservice solutions for nearly 40 years, supporting professional kitchens across Europe and beyond. Our portfolio combines well-established products, including premium ketchups and mayonnaise-based sauces, with globally inspired flavours such as Asian and sweet-spicy concepts. This approach allows us to respond to changing consumer preferences while maintaining the consistency and quality that our partners value most. International markets reward companies that can combine culinary expertise with agility. Thanks to our in-house R&D capabilities and close cooperation with customers, we are able to develop solutions tailored to local tastes and different foodservice concepts. We believe that the future of Polish food exports lies in turning global trends into products that deliver both great taste and long-term business value.
Luis Andino Velez
Director
of International Sales
Wedel
The Polish chocolate confectionery sector has significant export potential, offering international customers a combination of rich tradition, quality, and flexibility in responding to global market trends. The E.Wedel brand’s product range, comprising over 200 diverse products, perfectly meets these growing expectations. The company is building its international position based on unique recipes, innovation, and long-standing business partnerships with distributors and retail chains. The effectiveness of this strategy is evidenced by dynamic expansion and steady sales growth in over 50 countries worldwide, as well as a 20 percent year-over-year increase in exports in the first half of 2026. In foreign markets, the brand offers both its flagship products – led by the unique Ptasie Mleczko® marshmallows – as well as chocolate bars, candy bars, pralines, halva, sesame cookies, and the Torcik Wedlowski cake. This product portfolio allows the company to effectively respond to the challenges and demands of the international market.
Marek Osuchowski
Director of Trade
and Marketing
Wielkopolski Indyk
Poland’s food offerings are increasingly meeting the expectations of European consumers – combining quality, taste, authenticity, and growing nutritional awareness. This is particularly evident in the meat category, where high-protein, lower-fat products that are convenient and suited to modern lifestyles are gaining importance. At Wielkopolski Indyk, we have specialized in turkey meat for decades, and our products meet all these criteria. Furthermore, nearly the entire process remains under our control – from crop cultivation and feed production, through rearing and slaughter, to processing. This is not an end in itself, but a means of consistently managing quality, taste, and safety, as well as creating products that meet the needs of specific markets. Another factor that sets us apart is our many years of experience in the Halal segment. This is an important part of our offering, particularly in the French market, where it allows us to meet the needs of a specific and growing group of consumers by combining Halal requirements with the high quality and nutritional benefits of turkey meat.
Michał Sawosz
Chief Commercial Officer
Brand Distribution Group
Poland offers an unprecedented opportunity to grow in one of Europe’s fastest growing economies. It is not an easy task, as the Polish consumer is very much different from other developed EU economies, but get it right and the rewards will come! At Brand Distribution, we connect global trade, Full Service Distribution in Poland, e-commerce and logistics, all in one place. Consumers want quality, clear value and convenience, but the right product, pack and buying occasion differ between markets. We leverage our experience and market intelligence from over 90 countries to deeply understand those trends and act upon them with confidence. Our role is to connect a manufacturer’s ambition with a buyer’s commercial needs and turn that into a practical, executable plan. A promising product gets the conversation started. Reliable supply and a relevant offer keep the relationship going and customers coming back.
Łukasz Knapowski
Sales Director
Aksam
Polish food exports are breaking records, but today we’re succeeding on the global stage with something different than we did just a few or a dozen or so years ago. Polish products combine scale with advanced technology and a high degree of operational flexibility. Our facilities are among the most modern in Europe; they are automated, meet strict EU standards, and allow us to maintain reasonable production costs. Thanks to this, we are a major player in the production of poultry, fruit, dairy products, and confectionery. This is also clearly evident in the snack industry, as illustrated by Aksam’s breadsticks and pretzels. Today’s market is not limited to traditional flavors but also features innovations in flavors, formats, baking processes, and clean ingredients. Foreign partners value us for the quality of our raw materials and our ability to quickly adapt to their requirements. The challenge remains that a significant portion of our sales still goes to markets under the private labels of foreign retail chains. The quest for higher margins requires us to move beyond the role of a subcontractor and consistently build Polish brands on the global stage.
Małgorzata Cebelińska
Vice President
of the Management Board
Mlekpol Dairy Cooperative
The Mlekpol Dairy Cooperative offers products for individual customers, the HoReCa sector, and B2B clients. We currently export to over 100 countries worldwide, supplying even the most distant markets, such as the Philippines and Indonesia. Our products include: UHT milk, powdered milk and whey, aged cheeses, mozzarella, cottage cheese, cream, butter, and fermented products; our main export brands are: Łaciate, Mlekpol, Happy Barn, and Milcasa. The strength of Mlekpol’s product portfolio lies not only in its diversity but, above all, in the scale of production and modern technological infrastructure. The company purchases 2 billion liters of milk annually, which it processes in 12 highly specialized plants throughout Poland. This allows us to ensure continuous supply, as well as the high quality and safety of products that meet specific dietary trends. With the right scale of production and expertise, we meet the expectations of our business partners and retail chains, while flexibly adapting to the needs of the market and our consumers.
Tetiana Cwynar
International Sales Director
Wawel
For Wawel, success rests on uncompromising product quality and exceptional client service for the distributors representing our brand globally. We take a tailored approach to each market and pride ourselves on delivering outstanding quality at a competitive price point. Notably, our premium chocolate line enjoys strong international consumer acclaim. In today’s market, business partnerships are driven by far more than just the lowest price. Clients demand end to end service and a guarantee of reliable, on-time delivery to drive store-level sell-through. A collaborative mindset and a deep understanding of genuine client needs are paramount. The confectionery industry has experienced significant volatility in recent years, requiring manufacturers to continuously monitor market developments and prepare multiple contingency plans. Rapid trend responsiveness and agility are critical in this dynamic landscape. At Wawel, we continuously innovate across categories to serve a broad consumer base both domestically and internationally. We offer unique Polish specialties – such as our globally cherished Cream Fudge, premium chocolate – Plums in Chocolate, and Chocolate souffle – Your Delicacy – all of which serve as flagship „Made in Poland” products.
Anna Miksztal
Groove Mocktails
Brand Manager
XL Energy Marketing
Poland today offers international buyers far more than competitive pricing. Increasingly, it is bringing to market modern, well-designed products that respond to evolving global consumer preferences. GROOVE Mocktails is a strong example. The range includes four ready-to-drink 0.0% mocktails in a convenient 250 ml format, developed in response to the growing NoLo trend. Consumers increasingly want to reduce their alcohol intake without giving up the taste, experience and enjoyment associated with a well-crafted drink. GROOVE offers exactly that alternative. It combines great taste, distinctive design and an accessible product format with strong branding and communication that helps build the category and create new consumption occasions. For international partners, GROOVE is a ready-made proposition for the growing NoLo segment – an attractive product with the potential to drive both consumer demand and sell-through.
Karol Pilaciński
Export Director
Bogutti
From an export perspective, one of the biggest challenges today is not simply entering a new market, but maintaining a competitive offer while raw material, production and transport costs continue to fluctuate. Consumer expectations are also changing very quickly. New trends can emerge almost overnight and have a direct impact on sales, as we saw with the popularity of Dubai chocolate. There is no single formula that works across all markets. Consumer preferences in Europe differ from those in the Middle East, where our traditional Polish fudge has been performing particularly well. This is why understanding local markets and reacting quickly to changes in consumer behaviour are so important. The broader economic and geopolitical situation is another major challenge. Growing international tensions create additional uncertainty, make long-term planning more difficult and do not favour stable export growth.
Magdalena Szabłowska
Director of the Foreign
Trade Department
Mlekovita
The expectations of foreign consumers of dairy products have changed significantly in recent years. Today, it is no longer just price that matters, but above all the highest quality and food safety – consumers demand full product traceability, rigorous testing, and international certifications. Customers are increasingly asking about carbon footprints, environmental protection, animal welfare, and responsible supply chains, and they expect a flexible product range tailored to local preferences, including various weights, packaging options, and recipes. Timely delivery, consistent quality, and the ability to fulfill large orders are key. Interest is growing in high-protein, functional, lactose-free, and organic products, as well as ingredients for the food industry. Mlekovita addresses these needs through: continuous investment in modern technologies and research laboratories; maintaining international quality and food safety management systems, such as FSSC 22000 and ISO 14001; and obtaining numerous certifications required in global markets, including Halal and Kosher; developing a broad product portfolio – ranging from consumer products to specialized ingredients for the food industry – and pursuing sustainable development initiatives, including reducing environmental impact, collaborating with suppliers, and modernizing its facilities. It is precisely this ability to combine high quality, innovation, and flexibility that allows Mlekovita to maintain its position as one of the leading exporters of dairy products from Central and Eastern Europe and to effectively meet the growing demands of customers in international markets.
Jarosław Stawicki
Sales Manager
Piekarnia Oskroba
The global bakery market is increasingly driven by quality, authenticity, and consumer trust. Today’s consumers are looking for products that combine traditional recipes with modern production standards, placing greater emphasis on natural ingredients, premium raw materials, and consistent quality. At the same time, the premium bakery segment continues to grow, with consumers valuing not only taste, but also craftsmanship, heritage, and transparency. Demand for sourdough breads and products inspired by traditional baking methods is rising across many markets, while convenience and high-quality snacking solutions are becoming increasingly important purchasing drivers. The offer of Piekarnia Oskroba aligns closely with these evolving expectations. The company’s foundations are built on traditional baking expertise, natural sourdough fermentation, and decades of experience, combined with modern technologies that ensure the highest product quality and consistency. Its portfolio includes highly regarded sourdough breads, premium-quality pan breads, and high-quality burger buns and hot dog rolls, developed for both retail and foodservice customers. In addition, Oskroba offers an excellent snack-sized pizza, a convenient and flavorful product that responds to the growing demand for on-the-go consumption and premium snack solutions. By combining tradition, quality, innovation, and a diversified product portfolio, Piekarnia Oskroba successfully meets the changing needs of modern consumers and business partners alike.
Ksenia Siakas
Industry Director
Greek Trade
It is evident that private-label brands are competing more effectively with branded products – not only in terms of price but also in terms of quality. Faced with rising living costs, consumers are more likely to choose cheaper yet proven alternatives. This presents a huge opportunity for the private label segment, but also a challenge – as expectations regarding quality, ingredient transparency, and sustainable production are on the rise. We are also seeing dynamic growth in interest in functional, organic, and nutritionally tailored products. At Greek Trade, we actively support retail chains and distributors in building strong private label brands by offering products that meet these needs. The sector’s potential – on the Polish, European, and global markets alike – is significant, but fully realizing it requires flexibility, innovation, and the ability to respond quickly to changing trends. With nearly 35 years of experience, state-of-the-art production facilities, and comprehensive services – from recipe development to logistics – we effectively support our partners in building modern, competitive private label brands.
Krzysztof Jędrzejewski
Commercial Director
SmakMAK
Convenience is no longer a competitive advantage. It’s a starting point! Today’s European consumer expects not only a product that’s easy and quick to prepare, but also one that’s tailored to their lifestyle, shopping habits, and consumption patterns are changing. That’s why it’s becoming increasingly important not only what we offer, but also how, where, and when the consumer will want to reach for the product. At SmakMAK, we’re observing these changes by developing both grab-and-go formats and PanQ, as well as snacks that cater to new ways of preparing meals – such as our Crispy Rollsy for air fryers. However, it’s not about chasing every trend. The challenge lies in identifying the changes that are permanently altering consumer behavior and quickly translating them into products with international potential. I see this as one of the greatest opportunities for Polish manufacturers today.
Paweł Majchrzak
Chief Operating Officer
Member of the Board
Gibar
Poland has a strong and varied confectionery market, with many products that can successfully reach consumers in international markets. Polish sweets combine good quality, traditional flavours and attractive product ideas, making them an interesting choice for foreign buyers. At Gibar, we focus on sweets produced in Poland, including popular Polish specialities such as chocolate-covered plums, delicate chocolate-coated foam sweets with a light, fluffy filling, as well as nuts and dried fruits covered in chocolate. These products combine familiar, traditional flavours with the quality and convenience expected by today’s consumers. We believe that Polish confectionery has great potential abroad. Consumers around the world are increasingly looking for new flavours and products with an authentic story, while still expecting high quality and attractive packing. Polish sweets can meet these expectations by combining local traditions with modern production and product development.
Piotr Kubiczek
Commercial Director
Fanex
Polish food products are gaining recognition worldwide because they combine high quality, reliability and the flexibility that international buyers increasingly expect. Today’s consumers are looking not only for trusted products, but also for exciting flavours, authenticity and innovation. In our view, this is one of the greatest strengths of Polish food manufacturers. At Fanex, we have been developing sauces and foodservice solutions for nearly 40 years, supporting professional kitchens across Europe and beyond. Our portfolio combines well-established products, including premium ketchups and mayonnaise-based sauces, with globally inspired flavours such as Asian and sweet-spicy concepts. This approach allows us to respond to changing consumer preferences while maintaining the consistency and quality that our partners value most. International markets reward companies that can combine culinary expertise with agility. Thanks to our in-house R&D capabilities and close cooperation with customers, we are able to develop solutions tailored to local tastes and different foodservice concepts. We believe that the future of Polish food exports lies in turning global trends into products that deliver both great taste and long-term business value.
Luis Andino Velez
Director
of International Sales
Wedel
The Polish chocolate confectionery sector has significant export potential, offering international customers a combination of rich tradition, quality, and flexibility in responding to global market trends. The E.Wedel brand’s product range, comprising over 200 diverse products, perfectly meets these growing expectations. The company is building its international position based on unique recipes, innovation, and long-standing business partnerships with distributors and retail chains. The effectiveness of this strategy is evidenced by dynamic expansion and steady sales growth in over 50 countries worldwide, as well as a 20 percent year-over-year increase in exports in the first half of 2026. In foreign markets, the brand offers both its flagship products – led by the unique Ptasie Mleczko® marshmallows – as well as chocolate bars, candy bars, pralines, halva, sesame cookies, and the Torcik Wedlowski cake. This product portfolio allows the company to effectively respond to the challenges and demands of the international market.
Marek Osuchowski
Director of Trade
and Marketing
Wielkopolski Indyk
Poland’s food offerings are increasingly meeting the expectations of European consumers – combining quality, taste, authenticity, and growing nutritional awareness. This is particularly evident in the meat category, where high-protein, lower-fat products that are convenient and suited to modern lifestyles are gaining importance. At Wielkopolski Indyk, we have specialized in turkey meat for decades, and our products meet all these criteria. Furthermore, nearly the entire process remains under our control – from crop cultivation and feed production, through rearing and slaughter, to processing. This is not an end in itself, but a means of consistently managing quality, taste, and safety, as well as creating products that meet the needs of specific markets. Another factor that sets us apart is our many years of experience in the Halal segment. This is an important part of our offering, particularly in the French market, where it allows us to meet the needs of a specific and growing group of consumers by combining Halal requirements with the high quality and nutritional benefits of turkey meat.
Michał Sawosz
Chief Commercial Officer
Brand Distribution Group
Poland offers an unprecedented opportunity to grow in one of Europe’s fastest growing economies. It is not an easy task, as the Polish consumer is very much different from other developed EU economies, but get it right and the rewards will come! At Brand Distribution, we connect global trade, Full Service Distribution in Poland, e-commerce and logistics, all in one place. Consumers want quality, clear value and convenience, but the right product, pack and buying occasion differ between markets. We leverage our experience and market intelligence from over 90 countries to deeply understand those trends and act upon them with confidence. Our role is to connect a manufacturer’s ambition with a buyer’s commercial needs and turn that into a practical, executable plan. A promising product gets the conversation started. Reliable supply and a relevant offer keep the relationship going and customers coming back.
Łukasz Knapowski
Sales Director
Aksam
Polish food exports are breaking records, but today we’re succeeding on the global stage with something different than we did just a few or a dozen or so years ago. Polish products combine scale with advanced technology and a high degree of operational flexibility. Our facilities are among the most modern in Europe; they are automated, meet strict EU standards, and allow us to maintain reasonable production costs. Thanks to this, we are a major player in the production of poultry, fruit, dairy products, and confectionery. This is also clearly evident in the snack industry, as illustrated by Aksam’s breadsticks and pretzels. Today’s market is not limited to traditional flavors but also features innovations in flavors, formats, baking processes, and clean ingredients. Foreign partners value us for the quality of our raw materials and our ability to quickly adapt to their requirements. The challenge remains that a significant portion of our sales still goes to markets under the private labels of foreign retail chains. The quest for higher margins requires us to move beyond the role of a subcontractor and consistently build Polish brands on the global stage.
Małgorzata Cebelińska
Vice President
of the Management Board
Mlekpol Dairy Cooperative
The Mlekpol Dairy Cooperative offers products for individual customers, the HoReCa sector, and B2B clients. We currently export to over 100 countries worldwide, supplying even the most distant markets, such as the Philippines and Indonesia. Our products include: UHT milk, powdered milk and whey, aged cheeses, mozzarella, cottage cheese, cream, butter, and fermented products; our main export brands are: Łaciate, Mlekpol, Happy Barn, and Milcasa. The strength of Mlekpol’s product portfolio lies not only in its diversity but, above all, in the scale of production and modern technological infrastructure. The company purchases 2 billion liters of milk annually, which it processes in 12 highly specialized plants throughout Poland. This allows us to ensure continuous supply, as well as the high quality and safety of products that meet specific dietary trends. With the right scale of production and expertise, we meet the expectations of our business partners and retail chains, while flexibly adapting to the needs of the market and our consumers.
Tetiana Cwynar
International Sales Director
Wawel
For Wawel, success rests on uncompromising product quality and exceptional client service for the distributors representing our brand globally. We take a tailored approach to each market and pride ourselves on delivering outstanding quality at a competitive price point. Notably, our premium chocolate line enjoys strong international consumer acclaim. In today’s market, business partnerships are driven by far more than just the lowest price. Clients demand end to end service and a guarantee of reliable, on-time delivery to drive store-level sell-through. A collaborative mindset and a deep understanding of genuine client needs are paramount. The confectionery industry has experienced significant volatility in recent years, requiring manufacturers to continuously monitor market developments and prepare multiple contingency plans. Rapid trend responsiveness and agility are critical in this dynamic landscape. At Wawel, we continuously innovate across categories to serve a broad consumer base both domestically and internationally. We offer unique Polish specialties – such as our globally cherished Cream Fudge, premium chocolate – Plums in Chocolate, and Chocolate souffle – Your Delicacy – all of which serve as flagship „Made in Poland” products.
Anna Miksztal
Groove Mocktails
Brand Manager
XL Energy Marketing
Poland today offers international buyers far more than competitive pricing. Increasingly, it is bringing to market modern, well-designed products that respond to evolving global consumer preferences. GROOVE Mocktails is a strong example. The range includes four ready-to-drink 0.0% mocktails in a convenient 250 ml format, developed in response to the growing NoLo trend. Consumers increasingly want to reduce their alcohol intake without giving up the taste, experience and enjoyment associated with a well-crafted drink. GROOVE offers exactly that alternative. It combines great taste, distinctive design and an accessible product format with strong branding and communication that helps build the category and create new consumption occasions. For international partners, GROOVE is a ready-made proposition for the growing NoLo segment – an attractive product with the potential to drive both consumer demand and sell-through.
Karol Pilaciński
Export Director
Bogutti
From an export perspective, one of the biggest challenges today is not simply entering a new market, but maintaining a competitive offer while raw material, production and transport costs continue to fluctuate. Consumer expectations are also changing very quickly. New trends can emerge almost overnight and have a direct impact on sales, as we saw with the popularity of Dubai chocolate. There is no single formula that works across all markets. Consumer preferences in Europe differ from those in the Middle East, where our traditional Polish fudge has been performing particularly well. This is why understanding local markets and reacting quickly to changes in consumer behaviour are so important. The broader economic and geopolitical situation is another major challenge. Growing international tensions create additional uncertainty, make long-term planning more difficult and do not favour stable export growth.
Magdalena Szabłowska
Director of the Foreign
Trade Department
Mlekovita
The expectations of foreign consumers of dairy products have changed significantly in recent years. Today, it is no longer just price that matters, but above all the highest quality and food safety – consumers demand full product traceability, rigorous testing, and international certifications. Customers are increasingly asking about carbon footprints, environmental protection, animal welfare, and responsible supply chains, and they expect a flexible product range tailored to local preferences, including various weights, packaging options, and recipes. Timely delivery, consistent quality, and the ability to fulfill large orders are key. Interest is growing in high-protein, functional, lactose-free, and organic products, as well as ingredients for the food industry. Mlekovita addresses these needs through: continuous investment in modern technologies and research laboratories; maintaining international quality and food safety management systems, such as FSSC 22000 and ISO 14001; and obtaining numerous certifications required in global markets, including Halal and Kosher; developing a broad product portfolio – ranging from consumer products to specialized ingredients for the food industry – and pursuing sustainable development initiatives, including reducing environmental impact, collaborating with suppliers, and modernizing its facilities. It is precisely this ability to combine high quality, innovation, and flexibility that allows Mlekovita to maintain its position as one of the leading exporters of dairy products from Central and Eastern Europe and to effectively meet the growing demands of customers in international markets.
Jarosław Stawicki
Sales Manager
Piekarnia Oskroba
The global bakery market is increasingly driven by quality, authenticity, and consumer trust. Today’s consumers are looking for products that combine traditional recipes with modern production standards, placing greater emphasis on natural ingredients, premium raw materials, and consistent quality. At the same time, the premium bakery segment continues to grow, with consumers valuing not only taste, but also craftsmanship, heritage, and transparency. Demand for sourdough breads and products inspired by traditional baking methods is rising across many markets, while convenience and high-quality snacking solutions are becoming increasingly important purchasing drivers. The offer of Piekarnia Oskroba aligns closely with these evolving expectations. The company’s foundations are built on traditional baking expertise, natural sourdough fermentation, and decades of experience, combined with modern technologies that ensure the highest product quality and consistency. Its portfolio includes highly regarded sourdough breads, premium-quality pan breads, and high-quality burger buns and hot dog rolls, developed for both retail and foodservice customers. In addition, Oskroba offers an excellent snack-sized pizza, a convenient and flavorful product that responds to the growing demand for on-the-go consumption and premium snack solutions. By combining tradition, quality, innovation, and a diversified product portfolio, Piekarnia Oskroba successfully meets the changing needs of modern consumers and business partners alike.
Ksenia Siakas
Industry Director
Greek Trade
It is evident that private-label brands are competing more effectively with branded products – not only in terms of price but also in terms of quality. Faced with rising living costs, consumers are more likely to choose cheaper yet proven alternatives. This presents a huge opportunity for the private label segment, but also a challenge – as expectations regarding quality, ingredient transparency, and sustainable production are on the rise. We are also seeing dynamic growth in interest in functional, organic, and nutritionally tailored products. At Greek Trade, we actively support retail chains and distributors in building strong private label brands by offering products that meet these needs. The sector’s potential – on the Polish, European, and global markets alike – is significant, but fully realizing it requires flexibility, innovation, and the ability to respond quickly to changing trends. With nearly 35 years of experience, state-of-the-art production facilities, and comprehensive services – from recipe development to logistics – we effectively support our partners in building modern, competitive private label brands.
Krzysztof Jędrzejewski
Commercial Director
SmakMAK
Convenience is no longer a competitive advantage. It’s a starting point! Today’s European consumer expects not only a product that’s easy and quick to prepare, but also one that’s tailored to their lifestyle, shopping habits, and consumption patterns are changing. That’s why it’s becoming increasingly important not only what we offer, but also how, where, and when the consumer will want to reach for the product. At SmakMAK, we’re observing these changes by developing both grab-and-go formats and PanQ, as well as snacks that cater to new ways of preparing meals – such as our Crispy Rollsy for air fryers. However, it’s not about chasing every trend. The challenge lies in identifying the changes that are permanently altering consumer behavior and quickly translating them into products with international potential. I see this as one of the greatest opportunities for Polish manufacturers today.
