Polish FMCG market

  • Social media is not only a tool to spy on other people’s lives, or at least no longer. Now, it is also becoming a significant tool for online trade, almost a half of Polish people (46%) have made a purchase through social media over the last 6 months1. Read more »

  • Polish trade affected by war

    Czwartek, 09 lutego 2023

    The economic and geopolitical situation at the beginnig of 2023 is not Read more »

  • Currently, 36.6% of adult Poles do not believe that food prices in stores will ever start dropping. On the other hand, 26.7% of consumers are convinced this will not happen this year. These are the two beliefs most frequently expressed in the society. A definite minority of the survey expect the everyday shopping to get less expensive within 4-6 or 7-9 months, accounting for 7.5% and 7.4% of... Read more »

  • The fact RFID is a technology facing a very promising future is proven by the predicted values of the market for devices and solutions utilizing it, as well as by increasingly broader implementation, also outside the trade sector. According to the last analysis published on the Bloomberg agency website, the value of the global RFID market, starting from the level of USD 14.5 billion at the end... Read more »

  • The functioning of traditional trade establishments is becoming increasingly difficult. Rescue may come in the form of franchise chains dynamically developing on the Polish market. Read more »

  • Last year, the trade sector faced new challenges, many of which will also remain in 2023. The issues coming to the fore include treating trade as a priority sector in energy supply, as well as providing access to resources ensuring uninterrupted operation of small stores, wholesalers and distribution centres alike. Read more »

  • Christmas is a special time of the year, and, depending on the region, many interesting traditions, and obviously Christmas dishes, can be encountered in Poland. Read more »

  • Polish People Love Sweets

    Czwartek, 09 lutego 2023

    Sweets are not just a perfect idea for a gift, an expression of feelings, or to share with your loved ones, but also a way to get into a good mood and have a little selfish moment of pleasure – just for yourself. For an occasion and with no occasion – what do confectionery manufacturers propose? Read more »

  • Predictions for confectionery market

    Czwartek, 09 lutego 2023

    The economic situation on the international trade and the food sector. Read more »

  • 30 Years With The Best. For The Best.

    Czwartek, 09 lutego 2023

    The origin of the Brand Distribution Group dates back to 1992 and is rooted in Białystok, north-eastern Poland. The past decades have been for the small trading company an inspiring journey to an international distribution group active in 100 markets. The company has been redefining global trade standards every day for 30 years. Milena Galas, Commercial Director, and the managers of commercial... Read more »

  • In the period from January to October 2022, the sales of Polish agri-food products abroad reached a record-breaking value of EUR 39.2bn (PLN 183bn), 27.3% higher year over year. Read more »

  • Polish FMCG market summary

    Czwartek, 09 lutego 2023

    2022 brought many changes to the Polish market of fast-moving consumer goods. Unforeseen events, inflation, growing prices – December is a good time for summing up. What challenges did producers face? Which subjects dominated the industry discourse? Which categories won the consumers’ hearts (and receipts), and which trends had the most profound impact on the offer of the leading players?... Read more »

  • Polish FMCG sector current situation and forecasts

    Czwartek, 13 października 2022
  • Well packaged products

    Czwartek, 13 października 2022

    Packaging tells consumers who the product is addressed to. This, of course, also works the other way – by designing packaging in a certain way, marketing experts can make it reach a specific audience. More innovations are appearing on the market, and consumer expectations are rising. How do manufacturers respond to current trends? Read more »

  • Poland’s outstanding success in food exports

    Czwartek, 13 października 2022

    Poland is not only a country with rich culture, home to such personalities as Frédéric Chopin, Maria Skłodowska-Curie and John Paul II, but also one of the largest producers and exporters of high-quality food in the European Union. Read more »

  • Family-brand-tradition

    Czwartek, 13 października 2022

    Polish family businesses have reasons to be proud – many of them have grown into huge enterprises with an international reputation. However, any business that is based on traditional values has lots of enthusiasts attracted by the quality and trust in the brand. Read more »

  • Poland’s food exports in 2022

    Czwartek, 13 października 2022

    In the period from January to May 2022, the sales value of agri-food goods abroad reached € 17.9 billion (PLN 82 billion), 21.9% higher than in the comparable period a year earlier. Read more »

  • All You Need is… Brand

    Czwartek, 13 października 2022

    100 active markets on five continents, millions of products delivered – nothing is impossible for the Brand Distribution Group. Read more »

  • Polish foreign trade in agri-food

    Czwartek, 13 października 2022

    In 2021, we observed a continued upward trend in the export of Agri-food products from Poland; since 2004 its value has increased more than seven fold. In 2021, the export of Agri-food products reached a record level of EUR 37.4 billion, i.e. it was 9% higher than a year earlier. Read more »

  • This June, as shown by the latest survey by NielsenIQ, the share of private labels in the market has been the largest ever, comprising 21.1%. According to the survey, 23% of consumers treat private labels as a way to limit their expenses. The growing trend is also confirmed by the sales results of E.Leclerc. Read more »

  • Polish retail trade market landscape

    Czwartek, 13 października 2022

    In 2021 and 2022, consumers have appreciated small grocery stores. Before that, they were often largely unaware how much such stores offer. The pandemic has made the Polish people notice how strategically important and how necessary small neighbourhood shops are. The shopping habits have changed. The customers also see that large outlets cannot handle everything, the smaller ones also have a... Read more »

  • Production costs on huge rise

    Czwartek, 13 października 2022

    Both the COVID-19 pandemic and the war in Ukraine have significantly affected the processes in the global economy. As a result of pandemic restrictions and the limitation of demand, industrial enterprises were often forced to cease production. The increase in energy raw material prices and component supply shortages have been particularly painful to the automotive sector. Therefore, some... Read more »

  • Poland: We face critical challenges

    Czwartek, 13 października 2022

    In view of the post-pandemic and geopolitical situation, the Polish trade struggles against many crucial challenges. The war in Ukraine has brought about a collapse of imports of fuels and raw materials from Russia and Ukraine. A strategic challenge for the sector is currently the stability of fuel supply and uninterrupted access to energy. Any interferences in this area may cause production... Read more »

  • Maspex is testing a pasta refilling machine

    Czwartek, 13 października 2022

    A machine for filling Lubella pasta into packages is a brand new, innovative project Maspex Group is testing jointly with the Carrefour chain and the Swapp! company. The first such device has just appeared at a Warsaw hypermarket. Read more »

  • The generation 2.0 Fibre Bottle is a pioneering packaging solution comprised by an internal coating of PEF plant-based polymer and an external wood fibre casing. Both materials are of natural origin and make the bottle fully “bio” (excluding the bottle cap). Read more »

  • The Krajowa Grupa Spożywcza (National Food Group) company is launching its sugar campaign for 2022/2023. During a celebration at the Kruszwica Sugar Plant, the President of the Group announced record-breaking production. Read more »

  • In September, the Tarczyński brand has officially launched its first multi-channel campaign in Lithuania. The goal is to promote kabanosy dry sausages from the Tarczyński Exclusive line. Nationwide actions include key TV channels, online ads, as well as exposure at points of sales (POSs). The Lithuanian market has not been chosen at random. The company has been present there for several years... Read more »

  • 30 years of MLEKOVITA in Poland

    Czwartek, 13 października 2022

    Mlekovita, a company with many years of tradition and a position well established on both the Polish and foreign market, is celebrating 30 years of its brand in 2022. The development of the company and the business partnership were the subject of the 1st All-Polish Forum of Business Partners, organized by the Mlekovita Group on 15 July 2022. Read more »

  • Żabka is opening a laboratory of ecologic innovations enriched by smart solutions. Żabka Eko Smart features one of the world’s first perovskite installations – this groundbreaking technology has been used to make price tags and window blinds with perovskite solar cells. The store is equipped with remote lighting management systems and Smart Shop Control devices located inside, whereas... Read more »

  • Poland is the European leader in parcel lockers

    Czwartek, 13 października 2022

    The market is still growing. Germany, France and Poland – this is the European top three in terms of the number of post lockers. Additionally, Poland is the leader with regard to the number of parcel lockers (almost 11,500). Read more »

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