Packaging tells consumers who the product is addressed to. This, of course, also works the other way – by designing packaging in a certain way, marketing experts can make it reach a specific audience. More innovations are appearing on the market, and consumer expectations are rising. How do manufacturers respond to current trends? Read more »
Poland is not only a country with rich culture, home to such personalities as Frédéric Chopin, Maria Skłodowska-Curie and John Paul II, but also one of the largest producers and exporters of high-quality food in the European Union. Read more »
Polish family businesses have reasons to be proud – many of them have grown into huge enterprises with an international reputation. However, any business that is based on traditional values has lots of enthusiasts attracted by the quality and trust in the brand. Read more »
In the period from January to May 2022, the sales value of agri-food goods abroad reached € 17.9 billion (PLN 82 billion), 21.9% higher than in the comparable period a year earlier. Read more »
100 active markets on five continents, millions of products delivered – nothing is impossible for the Brand Distribution Group. Read more »
In 2021, we observed a continued upward trend in the export of Agri-food products from Poland; since 2004 its value has increased more than seven fold. In 2021, the export of Agri-food products reached a record level of EUR 37.4 billion, i.e. it was 9% higher than a year earlier. Read more »
This June, as shown by the latest survey by NielsenIQ, the share of private labels in the market has been the largest ever, comprising 21.1%. According to the survey, 23% of consumers treat private labels as a way to limit their expenses. The growing trend is also confirmed by the sales results of E.Leclerc. Read more »
In 2021 and 2022, consumers have appreciated small grocery stores. Before that, they were often largely unaware how much such stores offer. The pandemic has made the Polish people notice how strategically important and how necessary small neighbourhood shops are. The shopping habits have changed. The customers also see that large outlets cannot handle everything, the smaller ones also have a... Read more »
Both the COVID-19 pandemic and the war in Ukraine have significantly affected the processes in the global economy. As a result of pandemic restrictions and the limitation of demand, industrial enterprises were often forced to cease production. The increase in energy raw material prices and component supply shortages have been particularly painful to the automotive sector. Therefore, some... Read more »
In view of the post-pandemic and geopolitical situation, the Polish trade struggles against many crucial challenges. The war in Ukraine has brought about a collapse of imports of fuels and raw materials from Russia and Ukraine. A strategic challenge for the sector is currently the stability of fuel supply and uninterrupted access to energy. Any interferences in this area may cause production... Read more »
A machine for filling Lubella pasta into packages is a brand new, innovative project Maspex Group is testing jointly with the Carrefour chain and the Swapp! company. The first such device has just appeared at a Warsaw hypermarket. Read more »
The generation 2.0 Fibre Bottle is a pioneering packaging solution comprised by an internal coating of PEF plant-based polymer and an external wood fibre casing. Both materials are of natural origin and make the bottle fully “bio” (excluding the bottle cap). Read more »
The Krajowa Grupa Spożywcza (National Food Group) company is launching its sugar campaign for 2022/2023. During a celebration at the Kruszwica Sugar Plant, the President of the Group announced record-breaking production. Read more »
In September, the Tarczyński brand has officially launched its first multi-channel campaign in Lithuania. The goal is to promote kabanosy dry sausages from the Tarczyński Exclusive line. Nationwide actions include key TV channels, online ads, as well as exposure at points of sales (POSs). The Lithuanian market has not been chosen at random. The company has been present there for several years... Read more »
Mlekovita, a company with many years of tradition and a position well established on both the Polish and foreign market, is celebrating 30 years of its brand in 2022. The development of the company and the business partnership were the subject of the 1st All-Polish Forum of Business Partners, organized by the Mlekovita Group on 15 July 2022. Read more »
Żabka is opening a laboratory of ecologic innovations enriched by smart solutions. Żabka Eko Smart features one of the world’s first perovskite installations – this groundbreaking technology has been used to make price tags and window blinds with perovskite solar cells. The store is equipped with remote lighting management systems and Smart Shop Control devices located inside, whereas... Read more »
The market is still growing. Germany, France and Poland – this is the European top three in terms of the number of post lockers. Additionally, Poland is the leader with regard to the number of parcel lockers (almost 11,500). Read more »
The manufacturer of Dorato has revealed its results. AMBRA Group has published its financial results for the financial year of 2021/2022. Poland’s largest wine manufacturer, importer and distributor has experienced record-breaking sales growth during that period. Read more »
The purchase of milk at SM Mlekpol has been regularly on the rise for many years. This trend has also been maintained in 2021; this is another record-breaking year. At the end of December 2021, the Mlekpol Cooperative reached the level of two billion litres of purchased milk. Read more »
Too Good To Go takes a look at the trends for 2022. Among other things, the spotlight has been placed on nostalgia food, smart food shopping, or ultraurban farming. These are zero-waste areas as well as actions aimed at the initiation of social changes in the area of food waste avoidance and sustainable development. What do these terms mean? How will we manifest these trends in 2022? Read more »
"In the midst of the ongoing COVID-19 pandemic, chocolate confectionery brands continue to innovate in an attempt to address a variety of consumer needs and to inject more excitement into daily routines. With chocolate being perceived as an indulgent and stress-reducing treat, further room for new product development exists across all markets. For example, in the US, 48% of chocolate consumers... Read more »
Chocolate confectionery accompanies us in our everyday life, simultaneously changing and developing over the years, pursuant to the trends and consumer expectations. Read more »
All across Poland, Christmas practices differ between regions. Many holiday customs have already been forgotten, but those still cultivated in different parts of Poland emphasize the uniqueness of the given region. How had it been before, how is it now? Join us on a beautiful Christmas trip around Poland. Read more »
Change – this word seems to be the best reflection of 2021 in the context of customer choices. Why? Because everything has changed. Literally and metaphorically. Read more »
In spite of the global crisis caused by the pandemic, foreign trade in agri-food products is doing well. According to the National Support Centre for Agriculture (KOWR), the agri-food exports from Poland reached a record-breaking level of EUR 34 billion in 2020, which is EUR 2.2 billion higher than in the previous year. This means a 7% growth of the value of exports compared with 2019. In the... Read more »
Poland is an important actor on the worldwide food market. Polish producers benefit from rich manufacturing traditions and recipes passed down for generations, utilizing state-of-the-art technological solutions. Read more »
We are among the leading beef producers in Europe. The high quality of the meat produced in Poland also makes our country one of the largest exporters in the continent. Read more »
As reported by IHS Markit, the Payment Morality Index (PMI) for the Polish industry exceeded 54 points in November, stopping at 54.4 points. This means growth by 0.6 points in relation to the October reading. This is an optimistic forecast before the official data of the GUS on industrial production. Read more »
Chinese consumers value European products, treating them as premium goods. So far, however, only milk has been recognizable among Polish foodstuffs. The remainder of the dairy assortment have large potential as well. Read more »
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