4/2009

Alcohol from Poland – tinctures with traditions

It has been known for a long time, that alcohols from Poland are famous around the whole world. What for the French are champagnes and wines, for Italians mozzarella and pizza, for Cubans cigars, and for Scots whisky, that for Poles is vodka, which has been produced in Poland for over 600 years. Vodka from Poland is considered to be a symbol of quality, combining a traditional recipe with the power of marketing, which confirmation can be related to successes for many years now at the most important international competitions of spirit products. Polish beer is also conquering newer and newer foreign markets, surprising with unique taste and high quality. What is becoming more and more popular is mead, produced for a thousand years, or carefully prepared old Polish liqueurs (cordials).

Alcohol from Poland – tinctures with traditions

Alcohols are the largest FMCG category in Poland. According to Nielsen’s data, in the period August 2008 – July 2009 almost 3.19 billion litres of alcohols were sold in Poland, which translated to the value of 8.87 billion Euros. The faster speed of increasing value than quantity of sales means an increase of the average price for this category. The largest alcohol segment turned out to be beer, both in terms of quantity, as well as sales value. In the studies period, quantity shares of beer in relation to the entire category of alcohols amounted up to 88.1%, and value shares up to 51.5%. Vodka is second in the ranking of alcohol sales in Poland. The sales of products from this segment was a lot lower than in the case of beer – shares in the quantity of sales of vodka in the analysed period amounted to 8.1%, while shares in value were at the level of 38.5%. The third position in the alcohol ranking of sales is wine, which in the studies period obtained 3.3% in terms of quantity, while its value shares have been placed at the level of 6.2%. In the studied period, the remaining types of alcohols had a total of 3.7% of shares in quantity and in value of sales of the category.

Last year, TNS OBOP on the order of DEMO Effective Launching and Kupuj Nasze.pl constituted a list of labels, which Poles are proud of. During the study, respondents spontaneously listed those Polish labels, which they consider worth recommending and which they would praise abroad. The results of the studies were presented during I Polish Product Forum. Among the most frequently mentioned labels, mainly food products were indicated, but in the lead, aside from Wedel chocolates (32.6 points out of 100 possible), Żywiec Zdrój mineral water (28.4) or Hortex juices (24.1), Polish beers were also named – Tyskie (23.1) and Żywiec (21.9). The very valued Polish vodka was also present. Żubrówka turned out to be the best, which obtained 17.4 points, Wyborowa (11.8), Sobieski (9.1), Żołądkowa (7.8) and Chopin (7.3).

Export of Polish alcohol

In the recent period, a deepening deficit in Polish foreign trade of alcohol products has been observed. Aside from changes in laws made in recent years (reduction of excise tax and cheaper imported alcohol), an essential currency factor has begun to play a role. For a large part of 2008, the Polish currency has systematically strengthened against the American and European currency – and these markets are the most important for Polish exporters of alcohol drinks.

According to data from the report of the Foundation of Assistance Programmes for Agriculture (FAPA), Foreign Agricultural Markets Monitoring Unit (FAMMU), in 2008 products worth 179 million Euros were sent abroad (14% more than in the previous year). Export concerned mainly high percentage alcohols (vodka and other similar products), which sales increased by 15%, and which had a 56% share in terms of value in the export of all alcohol products.

Results for the last few years can surely attest to the attractiveness of Polish alcohols. The definite and dynamic increase in export occurred after the year 2004, that is after Poland’s accession to the European Union. Consistent laws within the Union make it possible for Polish products to better reach (of course, not only alcohol) other European markets and possibilities of development can be searched for mainly in Europe. “The Polish alcohol market is becoming more and more mature, and its possibilities of increase are limited. The natural way for further expansion for Polish producers of alcohol products can be export”, says Anna Świętek, Manager for Planning Export and Import at Kompania Piwowarska SA.

Polish Vodka

Vodka is an unquestionable leader among strong alcohol in Poland. According to Nielsen’s data, Poles spent almost 11 billion PLN for it in the period August 2008 – July 2009, that is approx. 2.63 billion Euros and place themselves with this result as one of the top world leaders – right behind Russia, Ukraine and the United States. Sales have increased in comparison to the same period a year earlier, up by 15.2% in terms of value and 11.6% in terms of quantity. Almost 94% of value shares and 96% of quantity shares constituted sales of local vodkas (national) in the discussed period. Only 6.3% in value and 4.1% in quantity are vodkas imported from abroad. However, not only Polish consumers are responsible for the growing increase dynamics, but also foreigners coming to Poland in greater numbers, who delight in the taste, aroma, and above all the quality of Polish vodkas.

Approximately 10% of national production of Polish vodka goes to foreign markets (approx. 25 million litres), and from the assessment of potential it seems that much more can be exported. From data obtained from the professional organisation Polish Spirits Industry [Polski Przemysł Spirytusowy], it results that in strategic assumptions, export could increase until 2012 by 70 – 80 million, and further over time – 120 – 130 million litres.

“Poland is a cradle of vodka and we are a country, from which vodka originates. In the EU we are the first country in terms of production, in the world – fourth. If we take into account the size of the market, it does prove something. The division of the market, due to various alcohols, has already stabilised. Annual production of vodka in Poland amounts to approx. 270 million litres, which makes up only a small percentage of that, what was produced in the mid-eighties. In recent years, the production of vodka has increased by approx. 15%, which resulted from the fact, that Poles returned to their roots after the period of indulging in foreign liquor – native vodkas dominate, export has also grown”, says Andrzej Szumowski, President of Polish Vodka Association and Vice-President of the Management of “WYBOROWA” S.A. (Joint-stock Company).

Due to satisfying the Polish market, Polish producers of liquor are more frequently thinking about exporting vodka, which has very good prestige abroad. Among thirty of the best selling labels of this alcohol worldwide, up to six of them come from Poland. For many centuries, it has been acknowledged as one of the best in Europe and the world. Thanks to this reputation, in the Accession Treaty establishing terms of Poland’s accession to the European Union, there was an entry ensuring Polish producers protection of the geographic marking “Polish Vodka”.

To resemble the Scotch & Whisky Association – an organisation operating effectively on the British Islands for ninety years, a Polish organisation was established, which primary goal is to seriously and professionally work on the promotion and protection of the Polish vodka business in Poland and around the world. Business protection is among others about fighting against forging Polish vodka. “Our vodka is an unquestionable leader on the market and many producers would willingly impersonate Polish labels”, says Andrzej Szumowski, President of Polish Vodka Association. - “Our diplomacy plays an important role in the matter of promoting Polish vodka around the world. In my opinion, an ambassador of Polish vodka should be anybody, who understands what the label “Polish Vodka” is. It does not necessarily have to be a vodka lover and one who consumes it all day. An ambassador should talk about alcohol as a national product, in the area of export and promotion of his own country. That’s what it should be like also in Poland and Polish establishments abroad”, adds Szumowski.

It is also worth adding, that Polish vodkas are valued in various foreign competitions. For example, Wyborowa vodka has become one of the leading labels on the list of Drinks International Millionaires Club 2009, prepared by “Drinks International”. It received a distinction in the category of the fastest growing vodka label in the world (its sales have increased in 2008 by over 30%). In the ranking, Sobieski vodka was also mentioned, which has achieved a very high – 10% increase in sales.

“Good vodka at a reasonable price will always enjoy popularity”, says Agnieszka Trylińska, Brand Manager at Sobieski Group. “The leading product of the Group – Sobieski vodka, placed in the Premium segment in Poland, is popular both on the Polish market, as well as abroad. The unique taste and quality of this vodka surely contributes to this, acknowledged among others by the title of the Best Vodka in World, awarded in a blind test of the professional French publishing house La revue du vin de Frane and a Gold medal of the American Beverage Tasting Institute”.

The quality of the Polish alcohol, traditional production process and the choice of natural ingredients from which the best alcohols are made, is the fundamental part of success. On the American market, in its advertising slogans, Sobieski strongly emphasised that it concentrates on the content of the bottle and not the bottle itself, as is the case in companies clinging only to marketing tricks. Sales of this label outside of Poland already constitute approximately 50% of total sales. In the year 2008, a bottle of Sobieski vodka was bought on average every half a second in one of the 40 countries of the world to which it goes. In the same year, Sobieski obtained the title of the best selling Polish vodka abroad (according to July’s issue of Drinks International) – in 2008 it reached the highest, 410% dynamics of increase. The sales of this label – according to the data delivered by IWSR (The International Wine and Spirit Record), a company specialising in collecting data concerning the alcohol market in the world, achieved an impressive level of 255 thousand nine-litre cartons. A year earlier, Sobieski sold the amount of 50 thousand nine-litre cartons. This is an increase that no label in any price category has ever achieved.

As Robert Kabot informs, Director of Marketing at the company Sobieski Sp. z o.o. (Ltd), Sobieski Vodka is the most important export product of the company, although the company is not resigning from ambitious plans concerning traditional labels, such as Krupnik or Polonaise.

Since the end of April of this year, the ambassador of Sobieski vodka in the world is the well-known actor and film producer, Bruce Willis, who for a period of four years will be promoting the royal label on chosen foreign markets. Currently, the most important foreign market is USA, where this label is achieving great successes; however, the ambitious plans of the company also concern China, where the company intends to sell Sobieski in a few years at the level of over a dozen million litres annually.
Export of the most famous Polish vodka labels, in connection with an appropriate information campaign, definitely has an even greater potential. These possibilities are seen by world alcohol syndicates, which have invested greatly in chosen Polish labels. “A good example of such activity is the on-going “War for Sobieski”, which initiator is the American investment fund Oaktree Capital Management, which through its business partners, in this also the old Polmos Lubin bought out, plans to take over the most promising Polish vodka outside Poland’s borders, Sobieski label”, adds Robert Kabot.

In the opinion of Katarzyna Płońska, Manager of Export for the CEDC Group, Polish vodka is written into Polish history and culture. It is a legacy passed on from generation to generation, for over six hundred years. Already at the break of the XVI and XVII centuries, our alcohol was exported to Western Europe (to Holland, Denmark, England, Germany, Austria), to Silesia, Hungary, the coast of the Black Sea and Moldavia, where even a ban on importing Polish vodka was introduced for a while. “We want vodka, as a category, to be associated with Poland, just like champagne is with France, whisky with Ireland or Scotland. In exporting our products, we are working on achieving this goal sharing the Polish tradition with the foreign consumer”. The leading label of the company, exported to over 30 countries, is Żubrówka Bison Grass Vodka, which is known not only on the European continent, but also in distant Canada, Australia, Mexico, Chile, USA and Japan.

“In order to better suit the needs of demanding foreign consumers of Żubrówka Bison Grass Vodka, in July 2007, it changed its face on international markets. It appeared in a new packaging, designed by the American agency Pearlfisher”, says Katarzyna Płońska. Aside from Żubrówka, the CEDC Group Poland additionally exports Absolwent vodka, known in Great Britain, Ireland under the name Graduale, which is gaining consumers not only among the numerous Polonia, but also among native residents of the islands, who have recognised the high quality for a reasonable price in this label. Soplica Vodka is also in the export portfolio, one of the most traditional Polish labels. Among others, it can be found in Ireland, France and Great Britain.

Among products of the Mazovia Factory of Vodkas and Yeasts Polmos Joint-Stock Company [Mazowiecka Wytwórnia Wódek i Drożdży Polmos S.A.] in Józefów, the most popular in Europe, United States, Australia and countries of South America (Argentina, Brazil, Peru, Chile and in Columbia) is Wiśniówka Cherry Cordial – a noble liqueur from natural cherry juice of a characteristic pip note. “Our contracting parties especially acknowledge also two unique, noble tinctures included in the segment top premium: Wiśniówka Cherry Cordial Excellent and Wódka Kasztelańska Excellent. They require time, patience and remarkable effort from our specialists, in order to make Wódka Kasztelańska Excellent; a selected cereal spirit must mature in barrels and oak tuns for at least 25 years. Only then does it achieve adequate clarity of the tincture, the noble colour and unique aroma”, says Błażej Piołun-Noyszewski, Director of Export of the Mazovia Factory of Vodkas and Yeasts Polmos Joint-Stock Company.

Efforts that the company puts into production result in the highest quality and unceasing popularity among foreign partners, as well as among Polonia, which reacts with sentiment to traditional Polish alcohols on foreign markets. Plans for the future of MFV&Y is connected with both the products mentioned above, which already have a stable position among contracting parties, as well as with novelties. Among them, the latest product of the Factory, Classic vodka takes quite a high position – traditional Polish vodka “silvered with rye”. As the name itself indicates – such classic rye vodka, produced exclusively from natural ingredients – luxurious spirit and water from deep-water intakes. In terms of price, it is placed in the mainstream segment, which clearly adds to its popularity among recipients. “Of course, in order not to rest on laurels, we are constantly looking for other recipients on new markets, yet unexplored by us. And it needs to emphasised, that the high quality of our products continues to be a significant bargain card during every trading discussion”, says Błażej Piołun-Noyszewski.

Beer

Beer is a definite leader among alcohols in Poland. According to data from ACNielsen Polska Sp. z o.o., of the Panel of Retail Trade for the period August 2008 – July 2009, over 2.5 million hectolitres of beer were sold in Poland, which translated to 13.1 billion PLN (3.13 billion Euros). Thereby, beer shares on the entire alcohol market exceeded much more than 50% in terms of value. Annually, the Polish consumer takes in over 95 litres of this golden tincture, and in terms of shares in quantity sales of all alcohols, beer has been number 1 for many years. This gives Poland the 10th position in the world and 5th in Europe. Over 60% of Polish consumers regard beer as their favourite tincture, while up to 67% of Poles prefer Polish beer. Therefore, it cannot surprise that more is spent on beer than on any other alcohol. Despite the fact, that this tincture is relatively cheap, it has over half of shares in market value of alcoholic beverages. One can be tempted to state, that beer has become a national drink.

The main asset of the Polish beer business is the technological level – one of the highest in the world, as well as the maintaining constant increase in production, sales and consumption of beer since 1990.

According to the FAMMU report cited earlier, the second most essential export product to foreign markets was beer, which export increased in 2008 by 11.5%, and the share in the entire subgroup remained at the level of 37%. Before accession into the European Union, export of Polish beer was stable at the level of approx. 200 thousand hectolitres. At that time, beer was mainly exported to countries of the old emigration, such as USA or Canada. Since 2004, statistics have turned upside down.
According to the Union of the Brewing Industry Employers in Poland, in 2004, close to 0.5 million hectolitres of beer was exported (according to the Polish Central Statistical Office), and in the next year – 0.9 million hectolitres.

“In the case of beer, the increase of export is very dynamic, which has grown very quickly from the level of almost 200 thousand hectolitres in 2003 (i.e. before accession to the Union) to over one and a half a million hectolitres in 2008, and despite the difficult macroeconomic situation in the world, it continues to grow”, says Anna Świętek, manager of planning export and import at Kompania Piwowarska S.A.

Polish beer has been gaining the national and international markets for over the last dozen or so years. Aside from this, as a result of opening borders and accessing the European Union, people easily travelling around Europe are looking for well-known tastes. Young emigration has opened completely new directions of export, e.g. Great Britain and Ireland. Most often, young people at the age of 25-35 years going away, who are the most valuable group of consumers for breweries, are loyal to their favourite labels. Together with the increase in the number of Polish emigrants, the need for Polish labels has grown, which has levied on the intensive gaining of the market in Poland by new beer of good quality.

Iwona Gniedziejko-Płuciennik, PR & Sponsorship at the company Royal Unibrew Polska Sp. z o.o. (Ltd) has a similar opinion – she believes that Polish beer labels are often searched for by Poles, their families and friends abroad, because they have a sentiment to the tastes of their country. “The need for exporting Polish beer labels came at the same time with the development of the beer market in Poland, which has occurred so dynamically since the nineties and is a natural consequence of this development”, she adds.

Popularity on foreign markets can surely take pride in one of the largest Polish companies in the business – Żywiec Group. Export of the company’s products is featured by high dynamics.

“Using from a more and more numerous mass of Poles abroad, we are noting a significant increase in export of our beers, especially the label Żywiec. Everywhere where Poles go, our leading label follows them – Żywiec. Together with further waves of emigration, Żywiec beer has wandered with Poles around the whole world, to France, the United States, Great Britain, and lately also Ireland. For many Poles, it has become a symbol of the Polish nationality”, says Sebastian Tołwiński, PR Spokesman of the Company. 

Żywiec is valued abroad not only by Poles. As the first Polish label it was distinguished in the prestige British edition Superbrands, which it received in the category “Brands to watch”, that is a label worth noticing. This is the first Polish product, which has received such a distinction, placing it among such giants like BBC, IBM, Nokia and Chelsea Football Club. Prizes in the category “Brands to watch” are awarded to products, which gained a significant share on the British market in a short time thanks to an exceptional marketing strategy, and have potential that could take them to gain the title Superbrands in Great Britain in the near future.

“There is no other Polish beer that has been so well-known around the whole world for so many years. This did not happen overnight of course, because it is worth reminding, that the Żywiec brewery attacked foreign markets already before the Second World War”, says Tołwiński.

Export of the Żywiec Group achieved a 52% increase in 2008. The increase occurred on the hitherto five key markets and on new output markets. Currently, beers from Żywiec Group have regular recipients in over twenty countries. Constant emphasis will be placed on the development of the label Żywiec and strengthening its premium quality as an icon of Polish beer.

One of the largest brewery companies in Poland – Kompania Piwowarska S.A. – has been exporting its beers in an organised way since 2005 focusing on two labels – Tyskie and Lech, while the leader of export is definitely the label Tyskie. The first foreign markets, to which KP beers went, were the United States and Canada. Currently, beer is exported mainly to markets in Great Britain, Germany, Ireland, the United States and Canada, where Żubr is also delivered. Tyskie and Lech can also be found countries like France, Holland and Iceland.

As Anna Świętek, Manager for Planning Export and Import at Kompania Piwowarska S.A., points out, at the level of the entire company direct export maintains a stable position and constitutes approximately 3% of shares with a slight increasing trend (data for the period from 1.09.2008 to 31.08.2009). The scale of expansion itself could of course be bigger, at least from the point of view of Kompania Piwowarska, which beer is currently available on 11 markets in the world.

A few inquires about the availability of the label Tyskie or Lech abroad come to Kompania Piwowarska daily. Some of the inquiries concern possibilities of establishing cooperation; however, some emails are sent by foreigners, who were in Poland, drank the beer Tyskie, found it very tasty and would now like to drink this beer in their country, as well as find out in which store nearest to them this beer is available. The circle of foreign consumers is getting wider also as a result of the loyalty of Polish consumers – the mechanism of whisper marketing operates here: Poles are proud of their beer, they emphasise its taste and assets, and then they share this pride of Polish beer with their friends among foreigners. “We want to be present with our labels among those groups of consumers. We also want the assets of our leading labels, Tyskie and Lech, to be valued by a wider and wider circle of consumers, and we also have such abroad”, Anna Świętek points out.

Above all, one of the main plans of Kompania Piwowarska is strengthening the position in countries, where it is already present with its products. The company cares for the highest quality of products, continually adapts to the requirements and expectations of particular markets, and also develops the available range of packages. “The decision of expansion to another market is often made globally and preceded by an analysis of the market’s long-term potential, study of an account of profits and losses. Like in every other line of business”, adds Świętek.

Although export is not a priority area of selling labels of Unibrew Polska Sp. z o.o., the representatives of the company assess, that it is very developing. “From our observations, it results that there is a need for testing beers from Poland, which are searched for by foreign consumers”, says Iwona Gniedziejko-Płuciennik. “Export of the company’s products is being constantly developed. On the one hand, we try to strengthen our position on markets, which have been using products such as our leading Łomża Eksport for years, which has been present in the United States since 1997, where traditionally, a large group of emigrants from the Łomża region reside. On the other hand, we are constantly searching for new markets, continually developing export. New directions are appearing all the time, discussions with very different recipients are in progress, whether it be in Australia or in Hungary. Just recently we began the export of Łomża beer to Sudan. The beer has gained the acknowledgement of consumers there and an order has been repeated”.

Meads, Liqueurs

According to the Foundation of Assistance Programmes for Agriculture (FAPA), the export of “remaining fermented beverages” (e.g. mead) dynamically increased by up to 78% in 2008. The data shows, that despite the increase in export, the value and role of these tinctures has remained low (6.5 million Euros, 4% share).

Meads give Polish producers big chances of coming into being on the international market of alcoholic beverages. Polish producers have attempted to secure Polish meads for years at appropriate bodies of the European Union, in order for these products to maintain their original symbol and recipe. In 2008, four Polish products went to the Union list Traditional Specialties Guaranteed. European Commission. Old Polish meads entered into the registry: Czwórniak, Trójniak, Dwójniak and Półtorak. Thanks to this, the promotion of these products as traditional goods will strengthen, thereby, allowing to gain higher prices for these products. Among foreign clients, all meads are popular; however, each country has its own preferences. Among others, meads are exported to: Germany, Sweden, USA, Canada and Australia.

Currently, in Poland approx. 650-700 thousand litres of the golden drink are produced, and we allot approx. 100 thousand litres of meads for export annually. Sales abroad are increasing faster than in the country – at a speed exceeding 25% annually.

“Currently, sales to foreign markets make up approx. 20% of total sales. We hope, that sales for export will continue to grow and new markets appear, on which meads will come to exist”, says Elżbieta Pawłowska from the National Council of Wine and Mead Industry [Krajowa Rada Winiarstwa i Miodosytnictwa], and adds that another chance, which can contribute to achieving this aim is a positively completed registration procedure of meads at the European Commission, as Traditional Specialties Guaranteed. As she points out, the Polish market of meads is relatively small. There are only a few producers. “We believe that this is a developing market, which newly appearing producers prove”, emphasises Pawłowska.

Currently, the leader of the market of these alcohols in Poland is the Lublin co-operative Apis. It has approx. 85% of shares in the whole market of these products, producing approx. 500 thousand litres of this tincture annually. Among others, the labels Kurpiowski, Lubelski, Staropolski, Piastowski, Grzaniec Polski, Bernadyński and Korzenny belong to it. The sales of alcohols on the basis of honey generate half the co-operative’s income. The remaining part falls on natural honey hives in various forms. The sales amount of the co-operative’s products takes place on the basis of foreign trade, and large trade networks are beginning to have more and more significance. Export constitutes a clear share in the sales structure of the company, but most mead from Lublin goes to the national market. Among others, Sweden and Italy have recently joined the group of recipients of półtorak, dwójniak, trójniak and czwórniak – of which the United States, Canada, Australia and Germany have been a part of for a long time.

The second producer in terms of sales amounts of meads is the company PASIEKA Jaros Maciej, which has been producing meads since 1991, constituting its primary activity. This company’s technology of producing goods was built on the basis of old Polish traditions and recipes. Annually, it generates approximately 130 thousand litres mainly of trójniak and dwójniak.

Main export directions of alcohol products

According to FAPA, the position of the dominating recipient of alcohol from Poland in 2008 was once again USA, and the export speed in this direction grew just like export in total (by 14%) despite the strong depreciation of the dollar for most of the analysed period (only in July of this year did the American dollar begin to suddenly grow more expensive).

According to Błażej Piołun-Noyszewski from MFV&Y, the most spirit products from Poland goes to Western Europe and the USA, but the attractiveness of South American and Asian markets is also gradually increasing, especially Chinese.

The report cited above shows that alcohol was sold to the United States for 54.3 million Euros, which just like the year before gave them 30% in the export value of this type of product from Poland. Canada still plays an important role of recipients of Polish alcohols – sales in this direction increased last year by 4% to 7.3 million Euros. Moreover, certain amounts of alcohol were sent to Mexico (2.7 million Euros).

Export to European Union markets was higher by 16% and reached almost 96 million Euros, in this to the market of the previous Fifteen 69 million Euros (increase by 6%), and to 11 new member states 26.6 million Euros – by over a half times more than in 2007. The Community’s share as recipients of alcohol from Poland remained at the stable level of 54%; however, sales in the most important directions until now have decreased. Export to Great Britain fell by 12% to 19 million Euros and to France by 1% to 15.9 million Euros. Significantly, for by 19% to 12.2 million Euros; however, export of alcohols to Germany increased.

Sales of alcoholic beverages increased to new member states. Products were sent to Hungary for 8.3 million Euros (by a half time more than in 2007), and to Czech Republic for 7.2 million Euros (increase almost two and a half times). However, export of alcohol to Lithuania and to Italy increased by approximately 1/5, in both cases to 5.6 million Euros. The close to seven-time increase of export to Denmark catches attention (3.8 million Euros) and 4.5-time increase to Spain (3.6 million Euros). Sales of alcohol products to Ireland have increased by 22% to 3.2 million Euros. However, export to Holland has decreased by almost a half, to 2 million Euros (in 2006 products for even 13 million Euros were sent there), as a result of ceasing the export of spirit and limitation of selling beer. Export to Belgium has fallen even more (1.6 million Euros, minus 56%); however, sales to Slovakia have increased (1.9 million Euros) and to Australia (1.8 million Euros/ 2.6 million USD). With plans of reserves and supply, alcoholic articles for 8.3 million Euros were sent to customs storages (more or less the same amount as the year earlier).

Tomasz Masal