How important is participation in trade fairs for you?

- The company Lider’S-K.G. is constantly appearing at trade fairs, exhibitions and participates in promotional campaigns organised by its contracting parties. However, the basis of advertising for Lider’S-K.G. products is their high quality and unique taste. Our participation in trade fairs is always preceded by a number of preparations. Careful analysis of possibilities and professional presentation of assortment allows potential clients to make decisions of cooperation almost immediately. It is also worth emphasising the fact, that every year, there are more regular clients, who visit the trade fairs especially to appear at our stand and try the novelties in an unforgettable atmosphere.

In what way – aside from participation in trade fairs – do you establish trade contacts?

- Trade fairs are undoubtedly the most effective form of establishing new trade contacts; however, any portals dedicated to the line of business, as well as press and the activeness of the staff, allow for further expansion on foreign markets. Additionally, an important element attracting new clients is the so-called Whisper marketing.

How is the international confectionery market changing from your observations? How often do export novelties appear?

- The international confectionery market is conditioned by a number of criteria occurring in given regions. Together with their development, needs and expectations of a given segment increase. There are trends that should be followed, or created in such a way as to maintain the position of a company; however, undoubtedly the key to success is systematically expanding offers by new, better quality, original products.

Are Polish sweets popular on foreign markets?

- I would definitely say so. The basis of Lider’S-K.G.’s business is the manufacturing of biscuits, which perfect quality is the result of connecting traditional manufacturing of sweet products with state-of-the-art and recent technology currently available on the market.

Which categories of confectionery from your offer are the most popular with foreign consumers?

- Lider’S-K.G. has 16 years of experience in the production of confectionery products; it has over 250 products in its offer; we manufacture excellent, delicate sponge-cakes, shortcakes, delicious biscuits, aromatic gingerbread cookies, cakes with filling, cookies with cream, laminated cookies, cookies with chocolate and dry crackers. We focus on the sale of all products offered, of course at the same time including the varied specifics of our consumers.

Does the current worldwide economic situation, e.g. the changing currency rates of exchange, prices of raw materials, ensure profitability of exporting confectionery?

- The issue of prices is always an element of discussions between the manufacturer and the consumer. The policy of the company’s Management allows for flexibility towards the worldwide economic situation. Despite unstable prices and fluctuation of currency rates, the system developed by us allows for development and further activity. I would, however, like to emphasise, that the basis of our company’s success is quality and innovation.

What are your plans for participating in next year’s foreign trade fairs?

- We will be everywhere where we can share our novelties with the client. Next year, we are planning, together with our trade partners, participation in trade fairs in the region of Asia and the Middle East. At the beginning of next year, we are planning to introduce new and unique products to the markets, which we will surely be presenting during such fairs like ISM and SIAL.

Thank you.
Maja Święcka