Aktualny numer 2 (6) / 2010

On participation in foreign trade fairs, concluding trading contracts and the export of confectionery, we speak with Andrzej Zieliński, Director of Export of Lider’S-K.G.

We speak to the President of SM Mlekpol, Edmund Borawski, on the export of Polish milk and its promotion on foreign markets.

“Promotion is not the main task of the Ministry, but creating adequate conditions for exporting our agricultural and food products ...”

On the promotion of Polish products abroad, trade fairs and on the quality of Polish food – we are speaking with Marek Sawicki, Minister of Agriculture and Rural Development.

“This market uses two motors - until recently from the economic situation, just recently – from the threat of recession”

The Polish Trade and Distribution Organisation is a union of employers associating retail and distribution companies. It regards its main aim to be the representation of its members’ interests towards public government organs and other organisations representing economic and consumer environments. It acts for the benefit of free competition and unconstrained availability to the market of all economic entities in Poland. About Private Label market we speak to the Secretary General of the Polish Trade and Distribution Organisation - Mr Andrzej Faliński.

SML „OSTROŁĘKA” is one of the biggest producers and exporters of skimmed powder milk in Poland. OSTROŁĘKA’s powder milk is exported to almost every country in the world, even to such far countries as Mexico, Alge ria, the Islamic Republic of Iran or Cuba. SML OSTROŁĘKA is also one of the most important producers of milk, butter, curd cheese and cream in Poland. Diary produce produced by the company are highly valued and many rewards granted by the consumer and food industry organizations are the proof of that. The latest period of company’s history can be described as a period of dynamic development of the “Milandia” brand, especially the increase of the ESL-milk sale. ESL milk uses unique technology, allowing to retain nutrition of the fresh milk. We are talking about the enterprise and its products with the President of SML „OSTROŁĘKA”, Mr Tadeusz Nadrowski.

ISM – world's biggest confectionery trade fair

Hardly any other market is changing as rapidly as the confectionery market. Stay on top of these changes! As the world’s biggest and most important confectionery trade fair, ISM shows you all the innovations and seasonal products you’ll need for your successful business.

What has ISM got going for it? Good reasons!

All the new products: Only ISM presents all the relevant innovations and seasonal items. The convenient dates at the beginning of the year enable you to plan individual seasonal business in good time.
Global overview: Due to the great numbers of international exhibitors, you can quickly obtain a comprehensive overview of the worldwide range of available products. And this in the space of only four days!
Important trends, important topics: ISM is the source of momentum for the confectionery sector and focuses on all the trends and topics that are of importance — from pricing and the organic boom to health regulations.
Clear concept: The successful trade fair concept is customised to meet all your needs. Here you will only find ready-to-sell products from all the relevant areas.
High quality of stay: The state-of-the-art exhibition grounds in Cologne set the standard and give ISM a location with the ideal atmosphere. It's these qualities that make a trade fair fun. And of course, Cologne is always worth a visit!

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