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"Lider’S-K.G. has 16 years of experience in the production of confectionery products..."
On participation in foreign trade fairs, concluding trading contracts and the export of confectionery, we speak with Andrzej Zieliński, Director of Export of Lider’S-K.G.
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"Our products are known in many countries of Europe and outside it. In order to increase the level of export, we must promote – without promotion, effective competition is not possible..."
We speak to the President of SM Mlekpol, Edmund Borawski, on the export of Polish milk and its promotion on foreign markets.
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“Promotion is not the main task of the Ministry, but creating adequate conditions for exporting our agricultural and food products ...”
On the promotion of Polish products abroad, trade fairs and on the quality of Polish food – we are speaking with Marek Sawicki, Minister of Agriculture and Rural Development.
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“This market uses two motors - until recently from the economic situation, just recently – from the threat of recession”
The Polish Trade and Distribution Organisation is a union of employers associating retail and distribution companies. It regards its main aim to be the representation of its members’ interests towards public government organs and other organisations representing economic and consumer environments. It acts for the benefit of free competition and unconstrained availability to the market of all economic entities in Poland. About Private Label market we speak to the Secretary General of the Polish Trade and Distribution Organisation - Mr Andrzej Faliński.
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“From our point of view, it is more important to have a strong brand than Private Label production for chain recipients”
SML „OSTROŁĘKA” is one of the biggest producers and exporters of skimmed powder milk in Poland. OSTROŁĘKA’s powder milk is exported to almost every country in the world, even to such far countries as Mexico, Alge ria, the Islamic Republic of Iran or Cuba. SML OSTROŁĘKA is also one of the most important producers of milk, butter, curd cheese and cream in Poland. Diary produce produced by the company are highly valued and many rewards granted by the consumer and food industry organizations are the proof of that. The latest period of company’s history can be described as a period of dynamic development of the “Milandia” brand, especially the increase of the ESL-milk sale. ESL milk uses unique technology, allowing to retain nutrition of the fresh milk. We are talking about the enterprise and its products with the President of SML „OSTROŁĘKA”, Mr Tadeusz Nadrowski.
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“Production for the Private Label sector is just as important as the production for the remaining distribution channel”
The Rarytas Company is the largest Polish manufacturer of crackers. The company, based in Stargard Szczecinski, is also known for its marquises and cookies. Since when are you a producer of Private Label products? - We turn to Tomasz Sinkiewicz - General Director Rarytas Ltd. with this question.
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“Basing on the available data, we can say that we control about 15% of the Polish own brand market in the category of chocolate bars”
Eurovita Ltd. is the exclusive distributor of Terravita products. Its offer comprises mostly chocolate bars, bread spreads, dessert toppings, chocolate novelties and seasonal products: products for Christmas, Saint Valentine’s Day and Easter. We speak to the Manager of the Export Department of Eurovita Ltd. - Mr Arkadiusz Majchrzak, about Private Label sector.
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“The trade activeness of the company INCO-VERITAS in the area of own brands is entered into the long-term strategy of the company’s sales”
INCO-VERITAS S.A. conducts production, business, service and publishing activities. The company’s rich offer includes over 8000 high-quality goods, which are often leaders in their line. Having an excellent corporate image, the company has no hesitation to enter foreign markets. We speak to the Business Development Manager, INCO-VERITAS S.A. Domestic Chemistry Group, Mr Szymon Kaczmarek, about the Polish own brands market.
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“Clients reaching for products with the “Henryk Kania” logo are always sure that they are tasty and safe”
The mission of the company is to offer products of traditional taste, produced in conditions ensuring the highest standards of safety. What standards are applied in your factory to fulfil the company’s mission? – I turn to Henryk Kania Jr – President of the Board of the Meat Processing Factory HENRYK KANIA S.A. with this question.
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“The Members of the European Union remain the main output market for Polish agrarian-food articles”
Interview with Ms Anita Szczykutowicz, Director of the Minister’s Office at the Ministry of Agriculture and Rural Development.
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“We have the greatest hopes for the neighbouring countries’ market”
We speak to the President of the Board of Makarony Polskie S.A., Mr Paweł Nowakowski, about the Polish market of pastas, export, safety of Polish products and investments in the company.
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We guarantee our customers that all our products are made from natural ingredients.
The Rarytas Company is the largest Polish manufacturer of crackers. The company, based in Stargard Szczecinski, is also known for its marquises and cookies.
We speak to the General Director, Mr Tomasz Sinkiewicz, about being a customer-friendly company, taking part in trade fairs and the recent product innovations.
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“We do not divide our products into those available domestically or abroad. We offer only high-quality products.”
The “Solidarność” Confectionery Company is a Polish manufacturer of sweets with long-lasting tradition. We are talking about the enterprise and its products with the President of “Solidarność” Dariusz Marek, who is celebrating his remarkable anniversary this year – 25 years of running the company.
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“Mieszko’s success depends not only on the product itself, but also on the way it is delivered to consumers.”
ZPC Mieszko S.A. is one of the most reputable producers of sweets on the Polish market. We are talking with Marek Moczulski, President of Management Board and General Director at ZPC Mieszko S.A., about the company and the sweets market.
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Is it worth exhibiting at foreign trade fairs? - Certainly it is!
Is it worth exhibiting at foreign trade fairs? - Certainly it is! An interview with Tadeusz Michalak – President of Management Board of MAXPOL Ltd.
