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ISM 2009 - Summary
ISM 2009 generated positive signals across the board for the coming business year. In spite of the financial crisis and negative economic forecasts, the confectionery sector has generated powerful momentum at the beginning of the year through new products and innovative marketing strategies.
1593 exhibitors from 65 countries used almost 110.000 square metres of space during the International Sweets and Buiscuits Fair,(ISM) in Cologne, Germany (1-4 February 2009), to present the latest trends in the confectionery industry. According to the organisers, approximately 32.500 guests associated with the confectionery industry from 150 countries visited the ISM trade fair. 62% of the visitors came to Cologne from abroad. 47 Polish companies were also present at ISM and actively promoted their home products.
As usual, we accompanied them during this event.
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ISM – world's biggest confectionery trade fair
Hardly any other market is changing as rapidly as the confectionery market. Stay on top of these changes! As the world’s biggest and most important confectionery trade fair, ISM shows you all the innovations and seasonal products you’ll need for your successful business.







