A recent survey shows that half of the respondents are considering that sheep and beef farming in Wales had higher environmental standards than the global norm.
The impact of Brexit on food quality is one of the hot topics in Britain nowadays, and the consumers are concerned that food which is farmed to lower standards than home-produced fare might be imported after 29 March.
A survey conducted BMG Research on behalf of red meat levy board, Hybu Cig Cymru – Meat Promotion Wales (HCC) shows that Over half of UK consumers are worried about the food quality in a post-Brexit era.
53% of respondents to the poll, which consisted of a representative sample of 1508 UK adults, said that they were somewhat or very concerned about the impact of Brexit on the quality of the food they eat, whereas only 8% were not at all concerned.
The research also showed that consumers appreciate the high standards to which food is produced in Britain. A similar 53% of the sample thought that sheep and beef farming in Wales had higher environmental standards than the global norm, with only 7% thinking it was lower. The majority point of view is that the Welsh meat is better than the one produced in New Zealand, Australia, the USA and South America.
"This poll gives us a great insight into consumer perceptions on sheep and beef farming in Wales in the domestic UK market which could be so important after Brexit. It goes to show that the British public really is concerned about the food they eat and that quality is high on the agenda. The landscape and climatic conditions of Wales means it is one of the world’s most sustainable places to produce red meat. 80% of Wales’ landmass is primarily suited for livestock farming, and producers work tirelessly to maintain the landscape,", declared HCC’s Chief Executive Gwyn Howells. 79% of the respondents were aware that the cows and sheep reared in Wales are grass-fed.