We, as an Editorial office were present on the fairs with our English-language magazine for FMCG professionals – Food from Poland. Magazines have been available to collect in Press Corner (hall E5) and on two island-type stands promoting Polish food in hall W4.
Among others, there were bunch of Polish food manufacturers and FMCG service companies, mainly concentrated in hall W4 under KOWR (National Support Centre for Agriculture) patronage.
SIAL China organizers set three main goals: to develop business in China, to launch new products and new range of products and to develop exhibitor’s sales network.
The most bought imported food categories by consumers currently are: dairy products (49%), children’s food (40%), nuts (36%), alcohol (27%), beverages (24%) and candy/pastry (19%) (source: SIAL China).
We present a short photoreport.