The quality of Polish FMCG products

Friday, 23 October, 2015 Food From Poland 23/2015
Bartłomiej Kulisz, Deputy Director of the International Cooperation Office Agricultural Market Agency
Polish products are attractive to consumers, not only due to their price but, above all, for their taste and quality, as Polish food is always made of high quality raw materials. Natural raw materials are the key to success. Polish producers of agricultural and food products enjoy superb conditions for the development of production and eagerly make use of available modern technologies and innovations, simultaneously preserving the traditional character of their products.

The high quality of raw materials also arises from the preservation of the traditional character of rural areas in Poland, but tradition plays an important role in farm management as well. As a result, our soils are not degraded by the excessive use of chemicals and fertilizers. All the factors mentioned above impact the quality, and quality is increasingly becoming a determinant in the decision making process of purchase, taken by end consumers.

TRADITIONAL RECIPES ARE THE STRENGTH OF POLISH FOOD

Our country, located for centuries at the crossing of the main north-to-south and east-to-west trade routes, where many cultures and nations had been coming into contact with each other for hundreds of years, has been a synonym of diversity and tolerance until this day. These very features – diversity and openness to “otherness” – attract people from various cultures, living in our territory.

These influences are also visible in our culinary heritage. The recipes and manner of preparation of products, proven through the centuries, have been used until the present day in the production of food in modern production plants meeting the highest standards of quality. These centuries of experience bring profits today, when consumers look for natural and traditional products offering top quality, unique flavours and aroma.

Another peculiar phenomenon is the Poles' attachment to their national cuisine and, consequently, to domestic products. Therefore, all Poles, going to the UK, Ireland, Germany or other countries, take this “attachment” with them, and Polish food gains ambassadors around the world. And these ambassadors are quite reliable, as they have been raised on Polish cuisine.

WE ARE PRESENT ON MOST FOREIGN MARKETS. WHAT DO FOREIGN CONSUMERS VALUE OUR PRODUCTS FOR?

First of all, for the high quality, for the unique taste of Polish products, for the variety of the offered products, for the ability to meet the expectations of the greatest gourmets.

The demand for Polish food products is still growing. Many years of promotional and informational activities conducted by the Agricultural Market Agency, the Ministry of Agriculture and Rural Development, as well as other institutions supporting Polish export, are already bringing tangible results. Today, in many parts of the world, Polish food is synonymous with guaranteed quality and a unique taste. Polish products are looked for and purchased increasingly often, and Polish food producers operate on foreign markets more often and more boldly.

WHAT CAN BE  DONE TO MAKE POLISH PRODUCTS RECOGNIZABLE ON A WIDER SCALE, TO MAKE POLISH PRODUCTS UNAMBIGUOUSLY ASSOCIATED WITH GOOD QUALITY?

The recognition of Polish products is already very high, partly due to their high quality and unique taste. However, the practice shows that having a good product is often not enough to achieve  international success. The product is important, but the way it is presented to a potential customer is not less significant. Polish food producers should additionally prepare for intense promotional activities, in which they can find active support from the Agricultural Market Agency (ARR).

The basic form of activities supporting Polish companies in foreign markets is the organization of trade missions, including participation in trade fair performances of the agricultural and food sector.

ARR is an active participant in the world's most important trade fair events enjoying great attention among entrepreneurs, both in the EU and in countries deemed to be particularly promising to Polish export worldwide. We direct our actions to all Polish entrepreneurs of the agricultural and food sector – producers, processors, traders.

ARR organizes Polish national stands, i.e. large, complex stands bringing together many agricultural and food sector companies under the common sign of POLAND. The structure of a national stand has a dedicated character and uniform visualization, which additionally enhances the recognition of the presented products.


tagi: Bartłomiej Kulisz, Agricultural Market Agency, Polish FMCG products,

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